Monday, September 22, 2014

Consumer Behavior: Alexander Wang Collaboration with H&M

Photos received from:

The new collaboration between famous designer Alexander Wang and fashion powerhouse H&M has definitely created a buzz in the fashion world. The line will not be featured in stores until November 6, but stars like Rihanna have already been endorsing the products.

Looking at pictures of the pieces from Wang's Instagram, I noticed several trends in this new line. The colors are extremely neutral featuring browns, blacks and grays. There is also a characteristic of simplicity to the clothes. You can definitely tell that these are right off the runway. I really do like some of the pieces, but I have one concern regarding H&M benefiting from this relationship.

As a company that provides affordable, high end clothing, would consumers find this line wearable? Sure some brave fashion souls are willing to take risks, but not everyone has a knack for putting outfits together. Not everyone is looking for the next big trend, some are simply looking for clothes that will suit them without breaking the bank. I just don't know if H&M's target market will be compelled to buy this new line. I guess only time will tell!

For more information regarding the collaboration visit:

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