Saturday, September 20, 2014

Consumer Behavior: BaubleBar

Images received from:

My new fashion obession! This is an online retailer specifically dedicated to jewelry. I found this extremely interesting from a consumer's perspective because most of the time jewelry is just an extra. It is considered something to compliment your outfit. Here, it is the main focus. Their mission as a retailer is to turn the attention to the beauty of necklaces, bracelets and earrings. In my opinion they have accomplished that goal!

The website offers so many unique and detailed designs. The statement jewelry (prominent these days) is unlike anything I have ever seen. The colors and jewels compliment each other immaculately and they look like quality pieces. Eventually, I hope to purchase one and review the product here!

One thing that I really admired was the fact that the models wear simple clothing in order to put the jewelry on main display.  As you can see above they are wearing neutral colors with the va va voom necklaces and earrings. I just love that! I think it is a great way to demostrate how to wear the pieces because a lot of times women are intimidated by the gaudiness, but they don't have to be!

The website is simply and elegantly designed making it easy to browse. They also feature a page on how to style the jewelry which I think is brilliant.  For some reason, this website really just demands attention. If you are looking for fabulous new accessories look no further!

Visit the website here:

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