Friday, September 26, 2014

Consumer Behavior: The Giving Keys Product Review

So I mentioned in a previous post about the Giving Keys and how I really wanted to get one! I did end up purchasing the bracelet and I am in love. I got the gold finish with the word Faith on mine. I need a little more faith in my life, so I thought it would be fitting! I have gotten so many compliments since I have been wearing it. I love explaining to people the premise and encouraging them to get one too. :)

The bracelet did not take long at all to arrive. I expected it to take awhile because you do get to personalize it with the word of your choice. It also came in this adorable cloth pouch, which added a nice little touch to the packaging.  In terms of marketing I think The Giving Keys idea is brilliant because really it is all about word of mouth. Word of mouth can be so powerful because people relate to storytelling. I think one of the reasons this will be successful is the story behind each piece of jewelry. It gives an emotional connection to the consumer, which is something that can be difficult to do.  I really encourage all of you to check it out!

Here is the link:

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