Friday, October 3, 2014

Consumer Behavior: The Vintage Twin

The common saying goes, "out with the old and in with the new," but not when it comes to The Vintage Twin. I have been hearing quite a buzz about this website and I thought I would check it out. I love it. The premise is that it is a vintage clothing retailer that sells items ranging from dresses and suits to outerwear and sweaters.

What I really found interesting was the liaison between then and now. They rework some of the clothing to include phrases and even emjois. I think this is a fabulous marketing technique. Vintage clothing is making a steadfast comeback these days, so why not incorporate what is popular now with what was popular then?

I think it is a great way to broaden the target market. These pieces could be geared to a wide range of people, not only those who are into the vintage clothing look. The pricing also makes it stand out among competitors. Online vintage clothing can be pretty pricey, but not on this site. The pieces are moderately priced and unique.

If you are into vintage with a modern twist I would highly recommend checking it out!!

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